Guardians of the Galaxy Campaign
Shutterstock and Marvel Studios teamed up to put a cosmic twist on traditional holiday cards.
Product Marketing and I drove strategy and direction for template content, landing pages, and marketing collateral. Our primary goals were traffic, engagement, and brand affinity.
My team created design templates with a Guardians of the Galaxy Holiday theme for thousands of our customers to customize as their own.
We built a full-funnel marketing campaign, including influencer partners, allowing our products and tools to shine.
Key results
Overall, creative outperformed benchmarks and we were able to secure media coverage to help boost Shutterstock's brand awareness and reach new audiences
Creative across Marvel's owned and operated channels performed above benchmark. The influencer activation led the high number of video views and the level of effort was low.
75M+ total impressions
3.6M+ total video views
8.7K+ templates used
178K+ total social engagements
112K+ landing page visits
